It’s nearly Halloween, and to celebrate, we’re taking a look at some of the best Halloween-themed brand activations. From sleepovers with 6 million dead bodies to car washes that will scare the sh*t out of you, sit back and enjoy.
Burger King – Scariest BK
We’re rolling back the years to start with, back in 2016 Burger King dressed up as the ghost of McDonalds in this scarily good Halloween prank. It pretty much cemented itself as having one of the best Halloween costumes ever. Covering itself in billowing white sheets and trolling its rival with a special sign that read: “Booooooo! Just kidding, we still flame grill our burgers. Happy Halloween”. The level of savagery is clear to see but this campaign got some serious results with a little over 1000 tweets per hour in the first day generating over 2 billion impression globally throughout the campaign. Bravo.
AirBnb – Paris Catacombs
Fancy spending the night with 6 million dead bodies? Absolutely not but anyway AirBnb is here to facilitate with the Paris Catacombs. On Halloween night, you can journey to the centre of the earth and learn about the hair-raising history of this mysterious subterranean labyrinth. The Halloween offer allows two people to spend a night in the underground graveyard with a ‘real bed’, dinner, breakfast and a private concert. Before bedtime, a storyteller will have you spellbound with fascinating tales from the catacombs, guaranteed to produce nightmares. Finally, enjoy dawn with the dead, as you become the only living person ever to wake up in the Paris catacombs.
Vans – Haunted House of Vans
This fully immersive Halloween experience had it all. Scenes of massacre, terrifying torture, gory performances and grimy bass sounds of horror remixes courtesy of Metalheadz. Vans has nailed it with this one as it completely understands its customer and what they want.
Fanta – The 13th Floor
This chilling VR experience takes viewers on a twisted elevator ride, and to be honest it’s terrifying. As scary as vampires, ghosts and witches can be, there is nothing scarier than being in a broken elevator as an unknown person/thing is coming at you from the shadows or a shadowy figure is transported from a bank of flickering TV screens into the confines of the elevator…NOPE. Fanta has hit the nail on the head here though with a great mix of tech and live experience as it launched the VR activity at its Halloween Terrors event where people were queuing for hours to participate.
Ford - “Spooky Car Wash”
We’ve all seen the final destination scene where the guy goes through the car wash never to come out, well this one is something similar. Guys dressed up as scary monsters leaping out at unsuspecting people, yeah that’s going to scare the sh*t out of anyone really. Ford very much took it to the next level with this car wash stunt. People were given money to take their car for a free wash at a local place. Once they were in the car wash, the lights were cut and weird things started happening…take a look.
If you can think of any other great Halloween activations that should be added to this list then let us know.