A huge amount of thought, history, research and creativity has gone into every single brand’s identity. The successful ones get etched into our collective psyche. Some even get weirdly etched into our culture. Colours, fonts and shapes create a mental catch or spark point that makes the brand’s identity instantly recognisable.

We’re currently running a couple of brand identity and key messaging workshops with some clients, and always find one of the more interesting and fun aspects of the process is the creation of a new logo, colour palette and schematic. Conversations, feelings and a full business or brand story is revisited with a fresh perspective, it really get’s the creative juices flowing.

So, with logos and identities in mind, but mainly for fun - test your own knowledge of brands by taking our quick quiz below. Best of luck!

NB: Hit refresh if the quiz below has failed to load.

Thirsty for more? We featured the below image in our previous blog post on “The Importance of Colour in Marketing”. How many of these logos can you identify?

If you’re thinking of refreshing your brand logos, fonts, iconography or colour palette, please get in touch. We’re only too happy to help give you a steer.

-GC