BUCKET HATS TO BROKEN HEARTS

Each volume we’re going to look at some of the most notable viral moments of the month and share with you some interesting stats behind them. It’s been another great week of LOLs, wows and wonders across social media. Our feeds have been positively dripping with content from the news, festivals, sporting events and TV shows that keep our thumbs constantly hitting that refresh button. Here’s a quick look at our favourites from the last week and the social stats that propped them up…

#AlexFromGlasto

If you’ve yet to watch the bucket-hat wearing Alex Mann blast out the words to Dave’s “Thiago Silva” live on stage at Glastonbury then hit play on the link below and come back to us. We’ve lost count of how many times we’ve watched it, there’s just too much going on to take it all in first time.

Synopsis: guy gets picked out of crowd to help perform track on stage at one of the biggest festivals in the world. Guy looks nervous and slightly awkward. Track plays. Guy ABSOLUTELY NAILS IT. Crowd goes wild. Fire emoji, 100 emoji etc etc etc...

At the time of typing #AlexFromGlasto has amassed over 22k direct mentions on social but the wider reach of the video and conversation using detailed analysis and Boolean coding shows his performance generated a whopping 1.5M mentions, with over 447.7million engagements. Since then Alex has featured in The Guardian, on Piers Morgan and even BooHoo Man social in a matt black Lamborghini… and we still haven’t tired of watching his moment in the spotlight. Man’s owning it.

Cori Gauff

Elsewhere 15-year-old Cori Gauff was shaking up the tennis world by defeating 5x champion, Venus Williams, in straight sets at Wimbledon. FIFTEEN… and in Straight sets?! She backed up that win with another straight sets victory in the next round against a 2017 tournament semi-finalist, Magdalena Rybarikova.

At fifteen we were still trying to make cheese toasties by putting the toaster on its side and turning it on.

Her shock victory against the women’s legend, sparked conversation across the world with “Team Coco” celebrating. Direct mentions of her name in the first 24hours reached 90k with just under 1million engagements. Now that she’s caught your attention, and provided she can keep playing in major tournaments, then you can be sure the numbers will skyrocket this rising star to the next level. Ace!

#LoveIsland

Yeah, yeah, yeah, we tried avoiding it too, but this TV behemoth just can’t be ignored by anyone using social media for the last six weeks/years/millennia – wait, how long have we been stuck in this wormhole?! You watch 15mins and damn it, gone.

Whether it’s your thing or not, you can’t avoid the marketing power of the show with upwards of 2m mentions each week brands like Tesco, Virgin Media and NastyGal are reaping the benefits.

Last year’s show helped fashion partner Misguided smash its online retail targets by over 38% and Boohoo recorded a 39% quarterly increase. After week one of the 2019 series, broadcaster ITV’s shares rose 4.6% in the UK.

Disclaimer: We picked these topics not because they achieved the highest reach or engagement. We could have picked Brexit or Trump or the #FIFAWWC or a million other topics for that. We picked them because we find it interesting to break down the numbers behind videos, conversations and moments that resonate most with the audiences we’re targeting for our current client base. Whilst we could use sweeping demographic labels like “millennials” or “Gen Z” and build our social listening codes and tools to broadly sweep these, our creative juices really get flowing when we investigate what really creates emotional connection – what makes them laugh, cry, rage or even get the, ahem, “flutters”. The sweet spot between the story and the interaction, that’s what we’re after.

Drop us a line if you want to talk more about social listening and how we can help your brand get the most out of data analysis and reporting.

- GC