Best Experiential Marketing Examples

Here’s a list of our favourite experiential marketing events, campaigns and stories. A best-practice library of things we’ve seen and loved from event management, to sustainability, to marketing stunts.

We’ll be constantly updating this list so do remember to check back, or if you have suggestions for experiential marketing activations that should be included please don’t hesitate to let us know.

SUSTAINABILITY

Here are some creative examples of marketing and activations with sustainability as the central theme that we’ve loved;

  • GREEN BUS STOPS: Alright, we’ve gone for an obvious choice here but it’s something we’re passionate about. In an effort to clean up its air, reduce its carbon footprint and promote bee populations, the city of Utrecht created 316 Green Buzz Stops whose roofs are miniature habitats with food for bees. Beautiful and brilliant.

 

 

  • NATURALIS THE TOWER OF ALL LIFE: Explaining biodiversity to a mass audience can be a daunting task. It’s an extremely nuanced and intricate web of species and the knock-on effects when too many of these are removed, so simplifying the chain into a game as universally understood as Jenga is a stroke of creative genius. Simple but incredibly effective.

 
 

  • THE JOY OF BEES: Bompas & Parr curated the world’s most extensive art installation dedicated to some of the rarest honeys in the world. A four-floor townhouse in Soho was transformed into a golden hive of activity for Relais & Chateaux, the international hotel group, featuring an immersive experiential art installation and gastronomic tasting of honeys collected from its properties worldwide.

    “The Joy of Bees included a fragrant indoor garden, a buzzing live honeybee observation hive, honeycomb-inspired contemporary art, honey tasting from around the world led by a honey sommelier, hands-on chef cookery demos and more.”

 
 

SPORTS AND OUTDOORS EXPERIENCES

 

Here are some creative examples of fan marketing and stadium activations that we’ve loved;

  • The Dallas Cowboys: The NFL franchise is forever pushing the boundaries of experiential. This time it created this amazing AR photobooth that allowed fans to chose their favourite players to appear in the fan pic with them, digitally mapped onto the interactive screen. Genius.

 

 

  • CATCH MAGIC HOUR: Outdoor apparel brand Peak Performance created a social media led campaign to get people up and running to the most stunning places at the exact time it looks its best. The “magic hour” in questions occurs twice a day – sunrise and sunset – when the world looks its best. Peak Performance created digital pop-up shops with limited edition clothes that only opened for these two hours a day. The catch? You had to make your way to some extremely remote but stunning places to access them. Worth the effort? Magic!

 
 

  • The North Face Pinnacle Project: Outdoor apparel and equipment brand The North Face created a pop-up shop in the Italian Alps that could only be reached by hiking a mile up into the Dolomites. Footfall was clearly not the KPI for this little red showroom, but adventure is certainly the brand’s central theme and this is a perfect example of creating buzz, content and authenticity. The stunt was used to launch a pop-up tour around major cities where people could see the goods first hand without the blood, sweat and (maybe) tears of a hike. Those that managed to make the trek were rewarded with freebies and the remaining clothes were auctioned off for charity. A brand with a clear message and purpose. Personally, the office stairs looks daunting enough sometimes, but I get the intrigue that would drive people to try visit.