Podcasts offer two real routes to the ears of your target audience.
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It's easy to look at pairing with an influencer as a digital-only project but compared to sponsoring an athlete or bringing an ambassador on board really it's an extension of one of the oldest tactics in the book – partnering with someone who appeals to your audience.
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The media landscape is changing rapidly, niche platforms and sites are starting to catch up to the ‘main’ online ad spaces not only in terms of users but also in terms of advertising capability. We wanted to examine this shifting landscape and addresses, among others, the issues of: ‘Where else?’.
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Virtual and hybrid events took centre stage in 2020. The event and experiential industry had to adapt quickly and develop engaging events quickly given the spate of cancellations. Creative, producers and tech were pushed to the max. And in the end we saw some fantastic results. We learned a few lessons too on how to deliver the best hybrid and virtual events.
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Let us talk you through the Physical world’s ‘new’ embrace of all things Digital. How exactly do we capitalise on this situation, while also ensuring industries are remaking themselves, to reflect this new landscape of inclusivity and culturally credible experiences? The answer might surprise you!
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After every online viral phenomenon there comes the inevitable question. Everyone in the industry knows it’s coming. Some will avoid it. Some will embrace it. Everyone knows that they can’t recreate the moment that made the phenomenon just so phenomenal. So why do we get asked?
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We all miss attending live sports and as an agency we miss creating live experiences in stadiums to allow sponsors, teams and fans to connect. However we do love how the NBA have developed a creative solution to allow fans to get close to that action and cheer on their team.
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We gave you a sneak preview of our virtual sampling opportunities last month. We have had initial interest from clients in Ireland, the UK, Europe and the US. We have our first set of client campaigns in process right now and we are looking forward to sharing the case studies.
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It will be “hands off” and more likely become “devices on” as brands look to further integrate the live, virtual and digital experience. We are all well used to tapping our phones to pay or to get on public transport. RFID technology allows us to simply and quickly interact and still feel like we are maintaining control.
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Using digital marketing in 2020 has become about getting closer to people and listening to their wants – investing in conversations for longer-term gains in brand awareness and sentiment.
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Sampling products has been made incredibly difficult globally given Covid-19 restrictions. This has impacted every business that relies on trial to drive sales. We have a solution. We are working with our current clients in Ireland and our global partners to deliver samples to their audience through a blockchain based software package.
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While each client has nuanced and different ways of communicating with its audience, we’ve seen our client content within this timeframe fall into three categories; procedural updates, relevant & topical, and the hard sell.
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Here’s a few things we would like to share with you if you are considering running a virtual or hybrid event
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Eoin Gibbons and his team of landscapers converted our office garden into an urban bee haven. We asked him to share his wisdom about what we can do in our own garden to keep us from cutting our hair or creating a TikTok.
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How we are trying to take the positives from where we are right now and what we can bring forward as we enter the ‘new normal’?
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Our free guide detailing how best to approach virtual events and experiences.
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To survive and prosper again we need to understand and anticipate consumer needs while at the same time being agile in our strategies so we can adapt and overcome.
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If you can’t go to the pub, can the pub come to you?
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Will there be a shift towards even more remarkable experiences with the focus on singular engagement rather than numbers?
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