Download: Advertising on Snapchat, TikTok, Twitch & Reddit - A 2021 Guide
The media landscape is changing rapidly, niche platforms and sites are starting to catch up to the ‘main’ online ad spaces not only in terms of users but also in terms of advertising capability. We wanted to examine this shifting landscape and addresses, among others, the issues of: ‘Where else?’.
For us, it’s all about effective use of an advertising budget, the short tail, or bulk of an audience can always be found quite easily but time and time again there are cohorts of fans, potential consumers and new audiences hiding just around the corner.
Previous research has shown that share of voice (SOV) is a more relevant measure than absolute spend. With that in mind we’ve created this guide as a tour of Snapchat, Twitch, TikTok and Reddit from an advertising and brand activity perspective.
What’s in the guide?
21 pages of free audience stats, Irish specific data, user behaviour, demographic breakdown, specs, best practices and advice for each platform. This guide contains everything you need to make a decision about where to expand your media share of voice to.
When comparing subgroups of campaigns with differing relative budget levels, it is clearly important to take budget into account, but for this guide, we’re looking beyond media spend recommendations. You’ll find some best practice insights for the way users are engaging with these platforms that can help you plan organic activity, earned media activity as well as traditional media buying activity on them.
It’s a big world out there and we hope this guide to Snapchat, Tik Tok, Twitch and Reddit helps you understand just a little bit more of it!
By Stephanie Stewart & Adam Monks