Feed Your Mind (Strategy Book Club)

Ok. So you missed yoga this week and you didn’t quite make it to the lunch time spin class. You got a takeaway last Friday and let’s be honest you did have a few drinks during Dry January too. So what? Life is for living. New Year resolutions are tough to keep. There’s one resolution that we are really enjoying though. Read more in 2020.

Sounds easy, right? Well it turns out life is busy and it takes time and effort to really churn through some books. You can always turn to audiobooks for the walk home to get a few extras in. So whether you are a Kindle fan or a “I just love the feel of a real book” fan here’s our list of what we are reading in the office at the moment. 

Creative Blindness - Dave Trott

This is essentially a book of interesting anecdotes so works really well as an audiobook. It’s light but gets you thinking about how you can be a little more creative in everyday situations.

Lemon. How the advertising brain turned sour - Orlando Wood

The man himself will be in Dublin next week if you want to pick up a copy.

https://mii.ie/how-advertising-that-entertains-is-path-to-profit/

The Anatomy of Humbug - Paul Feldwick

This is basically a history of modern advertising. When you think you have read it all then read this and you will see there’s a lot more out there. There’s more than one religion when it comes to advertising

Creativity, Inc. - Ed Catmull

Creative advice from the Co-Founder of Pixar. Yes. Please.

Contagious - Jonah Berger

A fun book that delves into what makes things popular and how they go ”viral”

That lot are keeping us busy right now. We’d love to hear what you guys are reading as we are always on the lookout for the must read book.

- JD