Tribe Global - Tel Aviv
As members of Tribe Global we benefit from having a global agency footprint yet can retain our independent agency framework. The network is truly greater than the sum of its parts (and there are a lot of very impressive parts). This year’s Tribal Gathering was held last week in Tel Aviv with delegates from the 39 member agencies attending.
Tribe Global offers our clients access to global markets, creative inspiration from new markets and of course the ability to share new ways of thinking. We packed a lot into the 4 days in Israel but here’s a quick overview of what happened while we were there:
Tribeluxe
We saw the official launch of Tribeluxe across the network. This is a collaborative approach across the network specifically focusing on our work with luxury brands.
This is an area of great strength globally for Tribe members and allows Honey+Buzz to tap into the wealth of knowledge and activation to deliver exciting work for our clients. We won’t go through the case studies now but as you can see above there are some fantastic examples of the work with top class luxury brands. We would be happy to chat through the shared experiences with you and how they can benefit your brand in the luxury space.
Technology
Tel Aviv is known as the Start Up City for a good reason. It is a real hub of forward thinking and quick moving tech start ups. As an agency who prides itself on utilizing smart technology to enhance our client campaigns we were interested to meet Lightricks who you may know better from the apps they have developed (Facetune and Enlight). With 115 million downloads they have created some of the most powerful content creation tools you can get. As for who is using the tools, well, just take a look below…
Why does this matter to you? It matters because if you don’t have an agency who can harness these tools and specifically have a direct link to their developers you are going to be too late to the party or worse not even be invited.
Information Obesity
As a new father I’m very concerned about being on my phone when my kids are near me. At 8 months old they are fascinated by the little black box that I carry around with me everywhere and they love it when their Mum or Granny suddenly appears on the screen talking to me.
We all have this constant battle between wanting to be connected and simultaneously digitally disconnected. The culture of abundance brought with it the plague of depression and anxiety. Ironically social networks have made us the loneliest people in history. We have never been more connected yet we don’t talk. We’ve never had so many dating opportunities yet we are having less sex. Our health is better than ever but we are having less children.
Change is coming though. It’s not sustainable to go on like this. This is a societal problem but society’s problems very quickly become brand problems so when you are planning you need this to be at the forefront of your thinking. Firstly you need to understand the person you are targeting then you need to understand what triggers their behaviour. What we are seeing is that they are saying one thing and doing another. Which action are your marketing efforts being spent on? We always include this in our up front strategy sessions. Get in touch if you want to start the process for your brand.