Brown Thomas were unable to launch their Autumn Winter 2020 collection with the usual live show so we developed a custom solution where BT could showcase the collection using a virtual experience. 

The Remarkable Experience 

We created a live broadcast solution where presenter, Louise Duffy, interviewed film producer, Perry Ogden and Brown Thomas Fashion Director, Shelly Corkery. The experience was shot in Brown Thomas and adhered to all current Covid-19 government guidelines.

The event was livestreamed to all invited guests using a unique access code for security and privacy of the experience.

The flawless delivery enabled Brown Thomas to successfully launch the fashion collection and allowed for a business as normal attitude to continue across the retail environment.   

The Impact

Brown Thomas could deliver a unique offering to their buyers, customers and media through the livestream broadcast and ensure that the business was not affected by Covid-19 restrictions. Creativity came to the fore across this project.