Dyson at Taste of Dublin 2021

How we designed and produced the Dyson Cube experience at Taste of Dublin 2021

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THE REMARKABLE EXPERIENCE

We designed, produced, and activated the Dyson Cube experience at Taste of Dublin 2021. As sponsors of the event, Dyson wanted to create an impactful experience for guests who attended the festival. The focus of the experience was to allow guests to trial the range of Dyson products in a unique and comfortable environment. 

LIVE

We worked closely with the Dyson global event team to design and deliver a unique experience for guests. We created innovative styling stations where guests could book a hair styling session with our expert team on site. Guests were able to truly experience the functionality and design of the Dyson range of products in the 3 immersive zones that made up the experience. 

Our production team ensured that the event ran smoothly given the preparation regarding power requirements to run the experience. 

FEEDBACK

The experience was a highlight of Taste of Dublin 2021 with hundreds of guests treated to a haircare experience using the Dyson range leading to an immediate uptick in sales across various retail outlets following the event.