Heineken 0.0%

Sampling the new non-alcoholic beer nation wide.

THE CHALLENGE

Heineken® needed to introduce a new alcohol-free beer – and hero the product’s great taste - to a discerning Irish audience.

THE HONEY

We took Heineken® 0.0% on tour, hitting up shopper centres, large offices and major sporting events. Our roadshow featured a branded camper van, touring vending machine and a full promotional team that informed, educated and engaged a large audience about the brewing process and great taste of this non-alcoholic beer. Now that’s refreshing.

+BUZZ

7 months live activity

300k samples

1M+ Engagements