WIX Summer Mix
How we created a unique virtual festival event for Wix.
THE REMARKABLE EXPERIENCE
Wixers have been working from home and spending hours alone looking at their screens. We wanted to create an experience that would get them excited and make them feel like they were back together again. We had to do it while asking them to stay home and look at their screens so we needed to create something completely unique and engaging. We set out to create a festival themed event that would rival the best of Saturday night TV in terms of production, talent and delivery. Here’s what we did
ATTRACTION
The event itself was 2 hours but the excitement in advance for the Wixers lasted for 2 months as they were treated to ongoing teasers in advance of the big day. We built excitement by releasing teaser videos to the Wix team in advance from the key talent who were performing on the night.
Every attendee received a packed event kit on the day of the event that was full of custom event swag, Pure Piraña hard seltzer, sweets & treats and loads more to add to the event. We sourced, packed and delivered over 500 event kits for the event.
All attendees registered for the event in advance and were able to follow a simple login process to access the event on the live day.
LIVE
The event was a one of a kind performance where we took over an empty warehouse and transformed it into a festival setup for the live performances. We wanted to avoid delivering a virtual event that was the same as what everyone else does. We built 3 customized festival stage areas and a bar area so that we could deliver a truly unique performance. Our production and set design team built the set from scratch incorporating the Wix brand subtly throughout the event.
Our ambition was to emulate the production of a live TV performance. We booked in James Kavanagh and Tara Stewart as hosts. We secured Mango x Mathman and Soulé as the live musical acts. We worked with talent from the Wix Dublin office to create a unique spoken word intro to the show and the real show stealers were 2 drag performers from the Wix Dublin office who created an unforgettable live performance.
Our production team managed all production elements for the delivery of the event from design, sound, lighting, streaming, platform management and video production.
We are proud to say that the team over delivered on the event and created an experience that would rival any Saturday night TV show performance.
AMPLIFICATION
The event was attended by over 500 Wixers who were then able to rewatch the full event on demand through a bespoke hosting platform. We also created a highlights reel that was shared with the entire team so they could relive the excitement of the live show in bitesize form.
THE IMPACT
The event scored an impressive 9 out of 10 on the Wix internal comms survey where Wixers voted on how much they enjoyed the overall experience. For us this was a real testament to the engagement and immersive feel this event created for the audience. From the early planning stages, we always maintained we didn’t want this to feel like ‘just another laptop party’, and that score from the audience is the best indicator that we achieved our goal.
We delivered a first-of-its-kind virtual event for Wix. At a time when the country was still under high restrictions, this enabled WIX to connect and have fun with their large and dispersed workforce in a fun setting that stood out for them in their social calendar.
We secured top class Irish talent to perform including James Kavanagh, Tara Stewart, Mango x Mathman and Soulé - elevating this from a standard summer party to a genuine live-styled event with intimate VIP performances.
